To make money with autoresponders, you need a product. Most of the time, the product you’re selling is information: an e-book, print book, e-course, e-zine or newsletter, CD, or downloadable audio program. Your topic must be something that appeals to a wide audience—you could have the world’s best book on raising Amazon boa constrictors at home, but the only people interested in it would be people who already own an Amazon boa constrictor, or have thought about buying one. In this case, your sales base would be limited (to put it nicely). On the other hand, if your book or product tells people how to make five hundred dollars a minute—well, you might have quite a few potential buyers.
Also, your topic must be an area in which you have personal interest or expertise. If you can put your passion into your marketing material, people will be able to tell that you believe in what you’re selling. This builds trust and sales.
In this chapter we’ll talk about how to choose a topic that covers both these areas: widespread appeal, and your personal interest or expertise to back it up.
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